ServicesTraditional media and media buying

Radio, TV, print and outdoor, measured like everything else.

Traditional media still reaches people that digital misses. We plan it, buy it and track it, with a phone number, a web address or an offer that tells you what each placement brought in.

  • Since 2016Running campaigns for businesses across the US
  • English and SpanishA bilingual team, start to finish
  • In your nameAd accounts, analytics and the work stay yours
  • One personA named contact you can call directly
Reach that still moves a whole market.

What is included

Planned, bought and tracked.

Ask what your plan would cover

  1. 01

    Media planning

    Which stations, papers, routes and boards reach your buyers, and when.

  2. 02

    Buying and negotiation

    We handle rates, schedules and paperwork with the outlets.

  3. 03

    Radio and TV

    Including Spanish language stations, which many advertisers overlook.

  4. 04

    Print and direct mail

    Newspapers, magazines and mail pieces with a clear offer.

  5. 05

    Billboards and out of home

    Boards, transit and venue placements.

  6. 06

    Tracking on every placement

    Unique phone numbers, web addresses, QR codes or offer codes, so responses can be counted.

Is it right for you?

Who this works for.

A good fit if

  • Your buyers listen, watch or drive past more than they scroll
  • You want reach across one market, fast
  • You can use tracking numbers or codes in the ads

Probably not yet if

  • You are testing with a small budget. Digital is easier to test first

Sound like your business? Twenty minutes with the person who would run your account, and you will know what we would do first.

How we run it

Test small, learn, then buy more.

  1. 1

    Plan

    We pick the outlets and the test we can afford to learn from.

  2. 2

    Buy

    We negotiate the placements and set up tracking for each one.

  3. 3

    Run

    The campaign runs with a clear offer and a way to respond.

  4. 4

    Read the results

    Responses by placement, so the next buy is smarter than the last.

What you will see

What each placement brought in.

  • Calls to each placement's tracking number
  • Visits from each placement's web address or QR code
  • Offer and promo code redemptions
  • Cost per response by placement

How far down the line we can report depends on your plan and on what your systems let us connect to. When something cannot connect, we show you exactly where the numbers stop instead of guessing past it.

Illustration · example numbers
StationSlotLineCalls
Radio 1Tue 7 AMLine A18
TV localEvening newsLine B11
BillboardI-95 northLine C7
MailerZip 32256Code MAIL4
One tracking line per placementSo you know which one rang
An example of what you will see. Sample data.

Our standards

  • Your accounts, in your nameAd accounts, analytics, code and content belong to you, including if you leave.
  • One named personA contact you can call directly, who knows your account.
  • Straight reportsEverything we can track, in plain English, and a clear line where tracking stops.
  • English and Spanish since 2016Bilingual from day one, written by native speakers.

Questions

Before you call.

Plenty of people, especially in the car, and Spanish language radio in particular. Whether it fits your budget is something we work out with the numbers.
Yes, anywhere in the US.
Partly. Tracking numbers and codes catch most of the response, not all of it, and we say so in the report.

Free audit

Send us your website. We will show you where the calls are leaking.

A person on our team reviews your website, your Google listing and your ads, then sends you a short recorded walkthrough of what to fix first. Free, within two business days, and no call required.

One email with your audit. We do not add you to a list. Privacy.

Rather talk it through? Book 20 minutes with the person who would run your account, or call (904) 206-8877.