We follow each case to the chair
Every implant and full arch enquiry is followed through to consult, to treatment plan, to accepted or not. You see where they stop.
Your ads are working. Your schedule is not.
We market to the chair.
Booked. Confirmed. Showed up. Closed. Those are the four numbers.
Dental marketing, nationwide
Done in daylight.
You see the spend and the patient path on one screen you own.
Dental marketing, nationwide
Stop buying leads. Start filling chairs.
Dental marketing measured the only way that counts: booked, confirmed, showed up, closed.
We run marketing for dental practices, and we measure it in chairs filled.
The leak
Before you spend another dollar, check the phone.
The average dental practice does not answer roughly a third of its inbound calls. Every one of those was paid for. More ad spend on top of a phone nobody picks up does not grow the practice, it just scales the waste.
So we start at the leak. With call tracking in place, we show you which calls went unanswered and when, and we fix that before we touch the budget.
Source: SMC National
The four numbers
Drag it and see what your report should say.
On the left, the metrics most dental agencies lead with. On the right, the ones that decide whether the month paid for itself.
What decides the month
- Calls answered138
- Booked74
- Showed up61
- Cases closed23
Lead metricsChair metrics
The figures above illustrate the two report formats. They are not a client result.
Powered by Sonríe
Dental marketing, run on dental technology.
Our dental work runs through Sonríe, our dental technology company. It adds the pieces a general agency does not have.
Smile simulations
Patients see their own new smile before the consult, in ads, texts, mail and chairside. See how it works
Calls answered, in English and Spanish
Calls and chats answered around the clock and leads qualified, so the leak above gets closed.
Web to home mail
Website visitors who do not book can receive a short sequence of mail at home, tracked with QR codes.
The full funnel, every week
Cost per lead, per appointment, per show and per new patient, reported weekly.
How far down that funnel we can report depends on your plan and on whether your practice software can connect. When it cannot, we report up to the last step we can see and tell you so.
Where the money actually is
A hundred cleanings will not save a bad month. Four arches will.
Practices lose the most money on the cases worth the most: implants and full arch. The leads arrive, and then months go by with nothing closing, and the practice blames the agency and switches. Usually the ads were fine. The gap was everything between the call and the consult.
We qualify before the consult
Your chair time is the scarcest thing you own. Screening happens before someone sits in it, not after.
We measure what the chair produces
Cost per closed case and production value per dollar spent. If a channel produces cheap leads that never close, we cut it.
Source: Scheduling Institute
Dental services
Performance marketing for practices, start to finish.
Every channel we run for a practice is measured the same way: consults booked, patients who showed up and cases accepted. Pick one piece or let us run the whole path.
Full arch and implant marketing
Full arch patients found, pre-qualified and followed through to an accepted case.
See details →Dental SEO
Rank for the treatments that fill your schedule, in English and Spanish.
See details →Google Maps SEO for dentists
Show up in the map pack when patients search nearby.
See details →Google Ads for dentists
Search ads for implants, Invisalign and emergencies, measured in booked patients.
See details →Facebook and Instagram ads for dentists
Reach patients before they search, with lead forms that qualify.
See details →Trained patient coordinators
A trained team that answers, follows up and books your new patient calls.
See details →Voice AI for dental offices
An AI receptionist that answers, books and hands off, day or night.
See details →Dental website design
Fast, beautiful practice websites built to book patients.
See details →Practice dashboards
New patients, production and marketing on one live screen.
See details →Custom software
Tools built for your practice, by the team that built Sonríe.
See details →Practice consulting
The Sonríe Growth Audit: your whole patient path, from ad to accepted treatment.
See details →Not sure where to start?
Tell us about your practice. We will tell you which of these would move the needle first.
Book a practice walkthrough →Free audit
Send us your practice website. We will show you where new patients drop off.
We review your website, your Google listing and your ads the way a new patient meets them, then send you a short recorded walkthrough of what to fix first. Free, within two business days, and no call required.
Straight answers
Two things the industry admits about itself.
30–50clients per account manager
One person, fifty practices, and yours is somewhere in the pile.
That load is the norm at large dental agencies, and it is why your emails sit for days and your campaign never changes. We cap what one person carries, and you get the name and direct number of whoever runs your account.
Source: Scheduling Institute
Yoursevery ad account
Every account we open is in your practice's name and stays there.
If you leave, you keep the accounts, the spend history and the patient audience data, and we hand over logins the same week. No exit fee.
Dental work
Built for practices, labs and the surgeons who teach it.
A full arch practice, a full arch lab and a surgical education platform. Real projects, shown as they look today.
Spanish speaking patients
The patients your competitors cannot talk to.
There are Spanish speaking patients within driving distance of almost every practice in the country, and almost every practice is invisible to them. Running a page through a translator does not make you findable, and it does not make you trusted.
We build the Spanish side properly: its own keywords, its own content, its own reviews strategy, and ads written in Spanish from the first draft. For most practices it is the least competitive new patient source they have.
How it works
Three steps, and the first one is free.
We listen to your phones
A free audit of where your calls come from, how many get answered, and what happens to the ones that do. You keep it whether you hire us or not.
We fix the leak, then open the tap
Answering, follow up and booking get handled before we raise spend. Then we build the plan, and you approve the budget before a dollar moves.
You watch the chairs fill
Your own dashboard showing spend against calls, bookings, attendance and closed cases, as far as your practice software lets us connect. We talk every two weeks whether the news is good or not.
Our standards
- Your accounts, in your nameAd accounts, analytics, code and content belong to you, including if you leave.
- One named personA contact you can call directly, who knows your account.
- Straight reportsEverything we can track, in plain English, and a clear line where tracking stops.
- English and Spanish since 2016Bilingual from day one, written by native speakers.
Questions practice owners ask
Before you call.
Yes. Every account is opened in your practice's name with you as owner and us as a user. If we part ways you keep everything, including the spend history and the audience data, and we remove ourselves the same week.
No. We take one practice per service area, and we will tell you on the first call whether your area is already taken. Agencies that run two competing practices in the same zip code are bidding you against each other with your own money.
Permission to track the calls, and about twenty minutes a fortnight. We are not there to police your team. We are there to show you which calls are being missed and at what times, so you can staff for it.
The audit is free and yours to keep. After that it depends on your market, your channels and your ad spend, and we quote it in writing before anything starts. Ask on the call and we will give you a real range for a practice your size.
Fixing the answering and follow up can change bookings inside the first month, because that demand already exists and is being dropped. Paid search adds calls in weeks. Ranking in organic and Spanish search takes months. Anyone promising you a full schedule by next month is selling you something.
Start here
Book a 20 minute walkthrough.
Tell us what your schedule looks like. We will pull what we can see about your practice before the call and come with something useful to say.